this post was submitted on 10 Jul 2026
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Waaaaaay too many people got brainwashed during the Susan G Kommen walks and now think "raising awareness" matters more than actually helping...
The vast majority of the time it's a grift
Fuck Komen, but awareness does matter. When you aren't close to a cure, working towards the cure is important, but prevention and early detection are the most effective tools to fight cancer, and those require awareness.
I had one of those groups come though my town this year. Wasn't Kommen, but a different one. They were stopped in parking lot at a grocery store. I went up to chit-chat with them a little. One of them said they were doing a march to the capitol to raise awareness of child abuse.
Anyway, I got a good look at their vehicles and they had two giant buses with custom wraps. They also had two brand new identical BMW's with custom wraps. I was just thinking to myself, that's a lot of money. Money that could have been used to help victims instead of a dozen or so people's jaunt. I found the whole thing super sus.
I've always thought similarly, but you also have to remember that if they can use that $1M of vehicles to get more than $1M in donations, it's a net win. get $2M and you broke even, any more than that and you're getting more than you would have had if you just plunked down the $1M on research or whatever instead of investing it.
Doesn't mean they should be squandering it on BMWs though.
Only as long as the people who donated that second million weren't going to do anything good with it. Lots of charity advertising seems to be competing with other charities for the same donation budget, rather than increasing the size of the pie.
People who think awareness helps: "I know about this problem now" immediately stops thinking about it
Can you elaborate? Was there some sort of scandal?
https://en.wikipedia.org/wiki/Susan_G._Komen#Controversy_and_criticism