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submitted 12 hours ago by dead@hexbear.net to c/movies@hexbear.net
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[-] dead@hexbear.net 13 points 12 hours ago

It says that Google is spending $75 million for A24 Films to use Google DeepMind resources, but that Google won't have access to A24's content library.

this is not a production deal, or an IP deal, or a data training deal, rather A24 will have an active hand in shaping new workflows DeepMind builds with A24 and its filmmakers retaining full creative control.

"A24 will have an active hand in shaping new workflows DeepMind builds" I'm not even sure what this means or how it's not "data training deal".

[-] MarxMadness@hexbear.net 20 points 11 hours ago

I'm guessing:

  1. $75 million is couch cushion money for Google, and
  2. This is a bid to de-stigmatize the use of AI in reputable media.
[-] Owl@hexbear.net 11 points 11 hours ago

"A24 will have an active hand in shaping new workflows DeepMind builds" I'm not even sure what this means or how it's not "data training deal".

That means they're using A24 as user testing for whatever it is they're making.

this post was submitted on 22 Jun 2026
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