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Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search
(www.404media.co)
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this post was submitted on 03 Jun 2026
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I'm curious if one could do the math on this, if it can work. Like a cost analysis. I'm pretty sure it's not, like impossible by an order of magnitude.
They have billions of dollars to spend and can dominate and push speech at a much cheaper price. It costs them peanuts to buy votes or sockpuppets or bots. Or they own the algorithm. Meanwhile we have to work to survive and have limited time and energy. I think one of the biggest misconception is that ideas win, but reality is that we have an army of millions on one side and an army of thousands on the other, and there is no doubt who will win.
And worse yet, much of this isn't even deliberate, it's a side effect of tuning algorithms to maximize engagement. The more you yell the more they yell their more the engagement numbers go up and they win. Polarization and divisiveness is good business.
No clue if this is true or if this can even be researched, you'd probably need data from the social media providers. The only winning move I see would be to nationalize all social media and turn them into non-profit cooperatives that are controlled by their own workers.
I think your math is wrong. You know why America loses wars? It's a massive machine that requires constant tuning and billions to actually do anything. You put out up against a non traditional military like guerilla fighters and they can grind that fucker down with smaller strategic attacks. This is the battle we're up against.
And you know how I know this? Look at how much effort was put into moving people on the left off these platforms. They know the math is against them. They are limited by the same algorithms we are. Except they do not have the same man power since they're using bots and vote rigging. But at the same time, posts can only display so many comments. Just having votes isn't enough. It's the network and discovery and engagement and most of all is the content. With a more active presence, especially with lemmy which is supposed to be ideally set up to prevent hostile take overs, we could make it increasingly difficult for their efforts. They're already laying ground work for the next election cycles. Go look at how many of your favorite shows have a Facebook group that has anti lgqtb, anti Trans anti left dominate groups. And you know what. The other groups fight back but they can only do so much. Lemmy should be a place to build communities focused on sharing information, spreading awareness and documentation of how they are trying to seize and manipulate things.
In my mind it is so bad to have lemmy, a tool clearly built to do something with and then just use it to post a daily news article and memes about AI