While that was my first thought, it might actually be useful in the "I rarely tow anything" category.. like a Uhaul rental. So you don't need to actually OWN the towing dongle. Or a car with that much power. You just rent it when you need it.

Which honestly would be nice... we've got too many people who own massive gas guzzlers just for that one or two times a year they need to use it for its intended purpose.