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submitted 2 weeks ago* (last edited 2 weeks ago) by cannedtuna@lemmy.world to c/memes@sopuli.xyz

Edit: As @bdonvr@thelemmy.club points out below

  1. This is just a mascot and is not a new logo
  2. The blog referencing Mozilla’s statement on the mascots gender says, (he/she/they/them/it), use whatever pronoun you prefer.
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[-] bdonvr 5 points 2 weeks ago

Yeah I noticed that too.

I found this quote supposedly attributed to Mozilla, as far as I can tell this is the whole issue, everything else is chuds on X running with it.

Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.

https://www.neowin.net/news/firefox-has-killed-its-old-mascot-heres-what-the-new-cute-one-looks-like/

[-] pupbiru@aussie.zone 1 points 2 weeks ago

that line is from the branding guidelines for kit

whilst it is legitimate, it misrepresents the purpose of both kit and branding guidelines: kit is a feature meant to invoke feelings; not a character having made a decision about its gender

this post was submitted on 11 Apr 2026
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