The love the idea of performative goodness which costs them less than a dollar one time which they can then milk endlessly for good vibes with their fellow man buuuuut they really don't want to come off $300 every month so that the young woman who works in the same establishment can have enough to feed her kids well. It costs a lot more it scales and nobody personally thanks them or sees them being a good person when they pay the IRS to fund this. If they pay the IRS that is.