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submitted 1 day ago by [email protected] to c/[email protected]

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[–] [email protected] 6 points 21 hours ago (1 children)

other releases like little mermaid still generated more revenue than their budget by factors of 1.5-2x, but that isn't considered a success for a movie this big

IIRC the old rule of thumb for hollywood accounting is that marketing costs roughly the same as the movie's budget. That'd make anything under 2x a loss.

[–] [email protected] 5 points 18 hours ago

isn't the other rule of hollywood accounting that most of these numbers are manipulated from the get go?