I fully expect to come back to this post with plenty of Lemmy-tastic comments along the lines of "The people are tired of experts", but left-leaning instead of right.
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I think a good point related to this was made by a YouTuber called Atun-Shei Films. In one of his Q&A videos he talked about this emphasized the problem is that experts need to get better at communicating with the public in an engaging way. Otherwise you end up with experts who scoff and tell you to just trust them when you ask questions about why they recommend certain things. And that's the space that anti-intellectual people will fill and provide their own opinion but can communicate it in an engaging way. It's definitely not fair that you both have to be an expert at something but also have to be good at communicating it but that's the reality we live in at this point.
Experts should be experts in two fields instead of just one. Got it.
Either that or they need to start hiring communications people and taking their advice. And not just like the PR speak communications people but people who have experience with creating something engaging and potentially entertaining as well that can then be merged with the educational message you're trying to spread. Otherwise people on the other side are gonna focus on spinning their lies in a creative and engaging way and you'll never win people over.