this post was submitted on 12 Aug 2023
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Unrelated to the post, but the recipe seo bloat isn't a universal thing.
Searching for lasagne recipes in English, first 2 results are packed with seo. 6 out of first 10 results have significant amounts of filler and 1 has a moderate amount of it.
Searching for it in Turkish, only the 3rd result among the first 10 has a moderate amount of filler, with the rest having little to none. I looked through all results in Google and none had a significant amount of seo filler, but about half had a moderate amount.
If filler in recipe websites actually made results higher on its own, it would be the meta everywhere. I think people just keep clicking on the first few results in general which reinforces whatever Google thinks people want and creates a feedback loop
I don't really even use standard search engines when looking for recipes, and assuredly not google. Lately for me the most effective way is searching a term on Tiktok and then watching like 10-20ish videos on the subject and coming up with my own recipe, or that in combination with chatgpt or w/e to create a unique recipe.
Unless it's a really complicated food I usually look at a bunch of ingredient lists and glance over the steps and improvise from there.
learning turkish to own the capitalist cannibalization of search engines