There's a part of me that hopes willfully ignorant parents do go to measles parties specifically because the lesson they chose to ignore will instead be learned the hard way.

On a more positive note, Wells reported that the outbreak has seemed to sway some vaccine-hesitant parents to get their children vaccinated. Just yesterday in Lubbock, over 50 children came into the city's clinic for measles vaccines. Eleven of those children had vaccine exemptions, meaning their parents had previously gone through the state process to exempt their child from having to receive routine childhood vaccines to attend school. “Which is a really good sign; that means our message is getting out there,” Wells said.