this post was submitted on 30 Aug 2024
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I mean, if you've been using a site regularly for a while, the idea of a newsletter may become more relevant for you. That would require cookies so the usual cookie blockers would kill that too.
If I use it regularly I don't need a newsletter, if I don't use it regularly then I also don't need a newsletter.
Been alive for a few decades. Every time I think maybe I would enjoy a newsletter from this content creator/website I like, it could be good? I always end up unsubscribing. Not sure who they are made for and whether the metrics they see support using that tactic.
I see people on YouTube that clearly don’t know how to use notifications (or have too many) asking why they missed a new video when it released and I think to myself, why would I watch it on the authors convenience instead of mine? That would be going back to TV. Maybe I’m just too old and too young at the same time.
So we should err on the side of safety and assume that if the newsletter is something the user actually wants and your design isn't complete flaming garbage, they will figure out how to sign up for it without being bombarded by that horseshit every time they visit.
Fair, bombarding them is probably the wrong move. Still, there's a difference between seeking it out on your own and responding to an advertisement for it. There's a reason the whole "You didn't know it's a thing you could want" market of neat gimmicks works, and it's not because someone went to google "Is there a banana lunchbox with integrated peeler?"
Some people might respond to a prompt of signing up for a newsletter that otherwise wouldn't have, so it makes sense (from a marketing perspective) to offer that prompt. It just shouldn't be so intrusive and overeager.