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Social media bosses are ‘the largest dictators’, says Nobel peace prize winner (www.theguardian.com)

submitted 4 months ago* (last edited 4 months ago) by [email protected] to c/[email protected]

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Journalist Maria Ressa named Mark Zuckerberg and Elon Musk in speech at Hay literary festival in Powys

“Tech bros” such as Mark Zuckerberg and Elon Musk are “the largest dictators”, Maria Ressa, who won the Nobel peace prize in 2021 for her defence of media freedom, has said.

The American-Filipina journalist has spent a number of years fighting charges filed during then president of the Philippines Rodrigo Duterte’s administration, but said Duterte “is a far smaller dictator compared to Mark Zuckerberg, and now let me throw in Elon Musk”.

Speaking at the Hay literary festival in Powys, Ressa said Zuckerberg and Musk have “proven that we all, regardless of culture, language, or geography, have far more in common than we have differences because we’re all being manipulated the same way”.

Social media platforms have the ability to “change the way we feel”, she said, which in turn “changes the way we see the world and changes the way we act”.

Ressa said conversations about identity politics online have caused similar instances of polarisation across the world. These debates encourage “the kinds of questions that we think are our free will” – but they are not, Ressa said.

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[–] [email protected] 16 points 4 months ago* (last edited 4 months ago) (1 children)

There’s a great documentary on Netflix called The Great Hack on Cambridge Analytica’s mass manipulation of Facebook users to influence multiple votes, including Brexit and the 2016 US Presidential election. Most people think they’re immune to the influence of propaganda. They underestimate the level of detailed understanding that social media companies have in a psychographic profile. Influence is not commonly achieved by bombarding the user with misinformation. It’s uniquely curated information, based just outside the individual’s existing beliefs, repeatedly baiting or nudging just a little at a time until a new perspective is formed.

Social Media companies began generating psychographic profiles as early as 2010. It’s a safe assumption that they can very easily push a nationwide agenda with very little effort today.

[–] [email protected] 2 points 4 months ago

I watched this when it 1st came out, highly recommend if you haven't seen it