Because of Apple's standardised after sales services and warranty coverage. Samsung refused to fix my ZFlip's faulty battery, I was told that my Southeast Asia warranty was not recognised in Europe. Mind you my device was less than a year old at that point. As an international student in the UK with finals coming up, the unnecessary stress was not appreciated. I went online and ordered my first ever iPhone. If it's not for me? Return it within 15 days. Broken? Mail it to Apple or walk into an AppleStore with a Genius appointment. Moving back to my home country? AppleCare is recognised internationally. The AppleTax is worth it if it meant less stress and one less thing to worry about when I'm alone in a foreign country as a student
presentmethatass
If they're smart enough to figure that out they wouldn't be petty thieves in the first place
10.0 affected my Ultra's battery, basically reduced it by half a day. 10.1.1 seemed to have fixed it
Unless it's a new form of snappier and more reliable Touch ID, I think I'll prefer FaceID. Even with Samsung's slightly more secure Ultrasonic reader, it's accuracy and usability is impeded when you have a screen protector on. So if it's between an optical fingerprint scanner and FaceID, then I'd choose FaceID. UNLESS, Apple decides to be nice and add a fingerprint scanner onto the Lock button
My first phone was the Samsung S8+, had an awful experience with Samsung Repair Centre. Then I had the Z Flip 1 which was fine but not exactly the best battery life. Things got worse as I was refused a battery replacement within warranty period due to Samsung's limited manufacturer's warranty. Basically, Samsung's own warranty in Asia wasn't recognised in Europe. This became a huge pain and cause of stress for me whilst studying for the Bar in UK. Currently have the 14PM, and I gotta say the stability is much appreciated. For those of us with a limited budget unable to constantly change phones yearly, the stability in terms of phone performance and after sales service is appreciated. I now have a phone that I know just works and if something goes wrong? Just book a Genius appointment and walk into my nearest Apple Store or Official Reseller. When you're aging, and need to be focusing more on work and your life, having a phone that just works and an almost guaranteed standardised level of after sales service is everything!
M3 MBP 8core, 8gb/512gb retails for RM7499 (USD 1612). It may be cheaper for now, but we'll be rolling out a new 'luxury goods tax' sometime next year. They've yet to announce but we've been told it'll be between 5-10%