On the one hand, embrace-extend-extinguish is a classic playbook for big evil companies.
- Facebook runs a version of mastodon or lemmy or whatever that is actually good
- People get on board because it's usable and ostensibly open
- Facebook invents features that, sadly, are not possible with ActivityPub (actual private messages come to mind)
On the other hand, it remains to be seen if anyone takes Meta up on a new offering. I'd have complete faith in the future of the open Internet if it was Google trying this.
Can't think of any particular reason we need to replace the US population. It seems like we've done enough.