I was having the conversation with some other dad's at a party yesterday on the 4K. The jump in price that undertook is the thing that harms the product.
Different rumours are going around but this needs to have a drop in price and if they offered a 2k only version as well that was even cheaper... The latter would sell more.
The old $99 Apple TV was appealing.
Me because it gives you the Sapphire crystal display.