I watched a Wisecrack video that stuck with me on the unique evil of the Hallmark movie. It's really that real deal hard-line capital L Liberalism straight into your fuckin' dome. It's really the niceties of Christmas with all of the dressings of cheer and goodwill with none of the substance. Hallmark movies wear the flesh of Christmas cheer to hide the Eldritch great beast underneath.
(For the record I love Christmas as any holiday that promotes goodwill, kindness, giving, all that stuff is dope. Also people do a lot of home cooking during Christmas season which is also rad. It really bums me out all the happened to it.)