cross-posted from: https://feddit.dk/post/22309729
[Faye Dunaway, screaming] NO SERIFS EVAAARRRR!!!
Remember when we used to worry about paper weight and surface for our CVs?
This is what happens when you sell your soul
Google is the only one who was always just a standard font. Maybe they started that shit?
YvesSaintLaurent is a fucking disappointment. I hate that company, and it was always so recognizable, it was easy to direct my hate. Now - meh.
But as much as I hate the trend - these are only 16 of probably thousands of recognizable brands.
The absolute worst one is Kia's new logo. However they have managed to go in the opposite direction and make the logo even less clear than it already was.
I drive a 2017 Kia Soul EV and it still has the old logo and I love it. I love that it is a boring, no-nonsense logo. Just straightforward. KIA. No pretense.
Now it’s КИ (sorry if Cyrillic doesn’t show up on your device)
The new Kia logo looks like they slanted the nine inch nails logo and called it a day.
Could have called this the moment they started selling diesels and estates (station wagons to the Americans) ... that was the start of dilusion of the brand.
Edit: In other news, how about that Lotus / Lamborghini / Aston Martin mid size sport SUV? Pretty neat for taking your kids to school, wouldn't you say?
Fitting logo, if they sold mid-range kitchen appliances...
corny ass new logo
You have one of the coolest, most recognizable logos there is, and you do this.
Oh, that is an awful font. The G absolutely does not fit with the rest of them.
What kind of idiot writes this as JaGUar? And everyone was ok with this decision?
They destroyed one of the most iconic logos!
You don't have to pay a graphic designer if you just pick a random font.
I hate this. And presumably this is happening because some sort of market research consumer psychology findings show this is preferable and leads to more sales. Which somehow makes me hate it even more.
It feels like brutalist architecture for fonts.
Technically these aren’t logos, they’re wordmarks (AKA “logotypes”).
Roll three D6’s, scroll down to see what font to use, type out company name, make 50 dolla.
Cra, bankrupted the company because we rolled Natural 1s...Wingdings.
wish this image was in color, would be even more interesting
This is for strictly mildly interesting material. If it's too interesting, it doesn't belong. If it's not interesting, it doesn't belong.
This is obviously an objective criteria, so the mods are always right. Or maybe mildly right? Ahh.. what do we know?
Just post some stuff and don't spam.