Jira is just part of Atlassian's offerings. You've got the second-rate Wikipedia knock-off that is Confluence, the will-it-won't-it play video hosting of Loom, and BitBucket with its bizarrely awful API performance and rate limits for a Git host. Admittedly, I used to think that BB presented pull requests in a more reviewable way than eg. GitHub, but they're abandoned the things that made it distinctive in exchange for the follow-the-leader approach, so now it's just a less-good GH. And I don't say that lightly, it's a low bar to limbo under.

In fact, I kind of prefer managing tickets via post-its on a whiteboard then using Jira, as it actually allows you to see everything important at a glance, and micromanaging middle management don't get to set up bizarre and wonky workflows and rules, and a thousand bullshit fields to fill in on every ticket.

I was curious about the NDA bit as well, but I guess it's the sort of stuff you'd talk about in a tech interview as well. He's not revealing any deep secrets there. And while none of this stuff is necessarily rocket science, it is always interesting to see how big companies structure stuff that needs to run at scale. A lot of this stuff gets figured out through trial and error, and you can save some time by learning what worked for others.

Alternatively, it's basically an advertisement for any company that wants to spin up this sort of infrastructure fast.