Jira is just part of Atlassian's offerings. You've got the second-rate Wikipedia knock-off that is Confluence, the will-it-won't-it play video hosting of Loom, and BitBucket with its bizarrely awful API performance and rate limits for a Git host. Admittedly, I used to think that BB presented pull requests in a more reviewable way than eg. GitHub, but they're abandoned the things that made it distinctive in exchange for the follow-the-leader approach, so now it's just a less-good GH. And I don't say that lightly, it's a low bar to limbo under.

In fact, I kind of prefer managing tickets via post-its on a whiteboard then using Jira, as it actually allows you to see everything important at a glance, and micromanaging middle management don't get to set up bizarre and wonky workflows and rules, and a thousand bullshit fields to fill in on every ticket.