I think they should keep both names and just have WLBR be the "enterprise" version.

However, in non-English speaking countries, nobody has an issue with GIMP. And even my very religious and Murican MIL uses Gimp. She doesn't even know.

If anything, those discussions further the association, as they come up when you google "gimp program sexual" or sth like that.

It's short for GNU image manipulation program. I mean, you could short it to imp, or rename it to Picture & Image Manipulation Program (PIMP).

From a name you don’t want to say to a name you can’t say

I will be locking this issue to avoid non-core developers spamming with the same walls of texts about the project name.

Bruno is a very wise man.

It took me reading the comments here to get that it's pronounced Wilbur. I don't get why it needs to be an acronym

GIMP is GIMP. It’s been GIMP for decades, and that name carries history, recognition, and a community that built something genuine. Rebranding it to WLBR feels like throwing all of that away for the sake of optics that most longtime users like myself frankly don’t care about. It's not progress in any way, it’s unnecessary self-erasure. GIMP works, GIMP is known as such, and GIMP should stay exactly what it is....

Since it's called the GNU Image Manipulation Program, why not pick up the extremely low hanging fruit and call it GNU Imp? It also comes with a free mascot.

Edit: And given that Wilber already has a cheeky smile and two horn-like ears, it wouldn't even be that much of a new mascot either. I mean come on people, do I have to think of everything around here?

Why not just Wilber? Just like the mascot.

I can understand the desire to change it given that the current name is arguably a slur in some contexts, but this is a terrible new name. There was a fork awhile back with this same motivation called "Glimpse" - I really think they should have chosen a name with some continuity from the original, and certainly not what looks to be an initialism (I never would have come to "Wilbur" on my own).

I propose: WHARGRBL

And here I was worried they would pick another terrible name.

Sooo, basically they're changing the name that's somewhat bad in English to the name that's terrible in all languages? Huh.

Where are people getting that this is a rebrand?

It's just an environment variable you can set that changes the name if it offends you.

To be honest, this seems like a stupid fix to a non-issue.

There's already Latex, and the purists calling it Lateh only make it seem like they know and are ashamed.

Or Uranus being pronounced not as your-anus but urine-us. The "alternate/kid-friendly" option is just plain worse. It also teaches kids certain words are bad, which is a bad idea for a multitude of resons I won't get into.

I say keep GIMP GIMP, loud and clear. No need to be ashamed, because it isn't shameful.

Attempting to avoid this absolute non-issue by ingenious pronounciation or rebranding just exacerbates the issue.

It's called "GIMP" and not "Fuck Me then Go Out The Door". Wether or not GIMP was a moment of "funny humor" or not is beside the point. The "official" explanation is perfectly belieavable, and therefore suitable enough. Just run with it.

If an idiot asks "Why's it called like [insert-here]", just say it's a fucking coincidence and you don't care. Call them dirty-minded for bonus points.

"WLBR"

..just rolllrrrs .. lorrrs .. rolls off the tongue!

from bad to worse

I really like the name GIMP.

Hear me out.. Everything doesn't have to be an acronym.

Is WLBR supposed to be an abbreviation for something? I realize it is a reference to the mascot Wilber, but apart from that?

Years of jokes, wasted.

Wilbur didn't want food, he wanted love.

E.B. White, Charlotte’s Web

Wiiiilllbuuuuur

I'm in favor of renaming but could they not have included a vowel or two

So, we'll pronounce it "Wilbur"?

I'm sure those in charge of this had the argument and went 'round and 'round with it. And, this is what they came up with.

Whatever, we'll get used to it, but I'm not sure it's a good idea. It will probably hurt brand recognition more than the mildly-offensive "GIMP" ever has. At least when noobs heard "gimp", their ears would perk up in mild surprise, and they'd ask what it is, there-by solidifying the product in their minds. "Wilbur" just won't have the same effect, because there's no surprise. They'll ask, but the impact will not be as great, and they'll forget. "Wilbur" is forgettable as a name for anything, or anyone. "Gimp" is not.

Couldn’t they just call it IMP(Image Manipulation Program)?

WLBR was the local radio station from my home town in PA.

https://en.wikipedia.org/wiki/WLBR

Why not something pronounceable?