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GIMP rebranding as WLBR?
(gitlab.gnome.org)
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this post was submitted on 26 Apr 2026
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So, we'll pronounce it "Wilbur"?
I'm sure those in charge of this had the argument and went 'round and 'round with it. And, this is what they came up with.
Whatever, we'll get used to it, but I'm not sure it's a good idea. It will probably hurt brand recognition more than the mildly-offensive "GIMP" ever has. At least when noobs heard "gimp", their ears would perk up in mild surprise, and they'd ask what it is, there-by solidifying the product in their minds. "Wilbur" just won't have the same effect, because there's no surprise. They'll ask, but the impact will not be as great, and they'll forget. "Wilbur" is forgettable as a name for anything, or anyone. "Gimp" is not.