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GIMP rebranding as WLBR?
(gitlab.gnome.org)
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Community icon by Alpár-Etele Méder, licensed under CC BY 3.0
Since it's called the GNU Image Manipulation Program, why not pick up the extremely low hanging fruit and call it GNU Imp? It also comes with a free mascot.
Edit: And given that Wilber already has a cheeky smile and two horn-like ears, it wouldn't even be that much of a new mascot either. I mean come on people, do I have to think of everything around here?
It's easier to search online for WLBR than for Imp. It might occasionally force people to search for the full name "GNU Imp", which might be a plus.
Other than that, I love your proposal.