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Each day when you wake up, you come back to yourself. You see the room around you, feel your body brush against your clothes and think about your plans, worries and hopes for the day. This daily internal experience is miraculous and mysterious, and the subject of Michael Pollan’s new book, A World Appears.

It also may be under siege, Pollan said. He recently suggested that people need a “consciousness hygiene” to defend our internal world against invaders that are trying to move in. Our ability to sit with our thoughts and perceive the world, he argues, is increasingly disrupted by algorithms engineered to tickle our dopamine receptors and capture our attention. Meanwhile, people are forming attachments to non-human chatbots, projecting consciousness on to entities that do not possess it.

I spoke with Pollan over the phone about what consciousness hygiene looks like in practice. Our conversation has been edited for length and clarity.

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this post was submitted on 05 Mar 2026
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