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How did the Ad Networks find my search?
(lemmy.ml)
How old is that game? Are there other people in your demographic who also play the game, and then searched for the same thing?
September 2025
I would guess the likely culprits are
Firefox extensions
Search engines
Wikipedia
Other search results you may have opened or pre-loaded (not a default Firefox behaviour)
I don't think Wikipedia is a likely culprit. I haven't heard anything about them selling data.
You’ll need to provide all the sites you visited immediately after each of the ones you searched. Your origin header will give that info away freely. So if it’s in the query parameters of the URL, then you go to Facebook, it’s as easy as {k: v for k, v in (pair.split("=", 1) for pair in response.headers["origin"].split("?", 1)[-1].split("&"))}
Firefox only stores the time of my most recent visit so I don't have that information anymore, so let's just assume I went to YouTube immediately afterwards.
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It's duckduckgo. Search duckduckgo.com with the term "restaurants near me." You'll often get responses that are close to your IP location.
That couldn't happen unless DDG passes your IP address on to Bing. It's possible they censor part of the IP and only pass part of it to Bing, but probably not.
(Go ahead! Try it!)
Since Bing sells to data brokers, data brokers know your IP is linked to a search for rambutan, even without fingerprinting your browser.
I'm not calling duckduckgo.com a honeypot... I'm also not calling it not a honeypot. But it knows too much for something supposedly private.
Any closed source firefox extension that has access to the browser display could be parsing the texts and selling it and your IP and other identifiers to data brokers. It's part of how these extensions are profitable.
Cloudflare also does highly advanced fingerprinting and has a script called cloudflare insights, so it seems likely that any cloudflare activity is generating marketing data.
You say you were not using a vpn. Then the site has your ip and probably has meta/google ads or other shit running on it and links the product with your ip.
This data is added to some data broker/ ad network and you see an ad when you visit a site using this network as you have "signalled" interest in the product by viewing the product page the first time.
Except the only sites I visited where I mentioned rambutan were Duckduckgo, Startpage, and Wikipedia.
If the EFF de anonymization tool can de anonymize your browser, then the ad network can too.
Try searching for something with tor browser - no javascript
This isn't a matter for fingerprinting. I haven't directly visited any sites about rambutan other than Startpage, Duckduckgo, and Wikipedia.
It's DDG
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Did you click on any search results?
I found that the Firefox Browser history is often incomplete.
As far as I can remember, only the Wikipedia one.
Any extension could leak this information as well.
Is your default engine something other then the mentioned search engines? The search suggestion feature leaks information too.
I had removed all but Duckduckgo and Startpage from my browser.
My browser extensions are a good angle. If they're selling my data to fund themselves that'd explain some things.
Well, without a VPN your ISP sees every site you enter. I wasn't aware they might be selling that data for targeted ads, but it makes sense, why wouldn't them?
That's not true, your ISP might see your DNS and unencrypted web traffic sure but web searches use HTTPS so ISPs aren't reading the query or results
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Looking it up my ISP isn't exactly trustworthy, but there have been no clear allegations. I'd say it's the most likely cause if not my Firefox extensions.
EDIT: I just got another theory, Cloudflare, I'll add it to the list.
If you're really crazy about your privacy I'd recommend getting rid of any extensions you don't 100% need (keep ublock origin though) as not only can they stalk you themselves but it can also help websites fingerprint you. Keeping your extensions to a minimum will help you blend in with the crowd, especially if you use a hardened browser like LibreWolf and/or Mullvad Browser
I use AdGuard rather than uBlock Origin for adblocking, because it allows me to opt-in and only block ads when they are aggressive enough to be annoying. But I've not been trying to minimize fingerprinting. The issue is just that everything I used in this instance came with either a tacit or explicit promise not to track me and I don't know which is lying.
Other extensions I use are:
- Remove YouTube Suggestions
- 10ten Japanese Reader (just now disabled)
- Tampermonkey
- Proton Pass (because my government services require 2FA, but only offer an official government app that uses the play integrity API, or a Passkey which is only natively supported on Windows or Mac)
- Time Tracker - Web Habit Builder
- Improve Crunchyroll (which seems to have stopped Crunchyroll from forcefully dropping my resolution to 144p).
- SteamDB (just now disabled)
Do any extensions have permission to view your browsing data? You can check by opening the extension manager, clicking the extension and clicking the 'permissions and data' tab. I would suspect 5 and 6 the most, 1 might be suspect too. Those extensions by nature would need such permissions to some extent.
AdGuard, ProtonPass, TamperMonkey, Time Tracker, and 10ten have those permissions. The others don't. I don't think any of these extensions would be able to function without these permissions.
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Microsoft serves ads through duckduckgo that could connect the search to your IP perhaps if you clicked one
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The ISP shouldn't even see the search term given basically everything on the internet uses https.
The ISP will see the domain names of the pages you visit if you use their DNS or some other unencrypted DNS but those are unlikely to contain the search term.
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Have you considered confirmation bias?
It’s rambutan season and you saw an ad for rambutans. You haven’t mentioned that seeing the ad was weird so I gotta assume you see other ads they’re just not related to something that you searched for recently or something you recognize as being related to something you searched for recently.
I don't see many ads, and the ads I do see are never food items. I think this canned rambutan was the first food ad I've seen in years.
I can't even fathom this being a coincidence.
I don't see ads but if I were to, and despite all my precautions some would be on topic based on my past behavior I would methodically dissect to find out the leak. Namely I would try to automate the process :
- identify a place showing ads
- take an action, e.g. search or browser, on a verifiable unique topic (in order to prevent from generic suggestions, e.g medication during flu season)
- verify if the ads become relevant
- enable/disable any of the tools used, repeat
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this post was submitted on 02 Dec 2025
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