85
submitted 1 week ago by [email protected] to c/[email protected]

cross-posted from: https://lemmy.world/post/35678432

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

all 23 comments
sorted by: hot top new old
[-] [email protected] 15 points 1 week ago
[-] [email protected] 7 points 1 week ago
[-] [email protected] 8 points 1 week ago
[-] [email protected] 5 points 1 week ago
[-] [email protected] 3 points 1 week ago
[-] [email protected] 5 points 1 week ago
[-] [email protected] 3 points 1 week ago* (last edited 1 week ago)

Insert 3 dragons meme

[-] [email protected] 2 points 1 week ago

Now Black Cola

[-] [email protected] 1 points 1 week ago
[-] [email protected] 1 points 1 week ago* (last edited 1 week ago)

Oh, thanks. I'll try that one. :)

[-] [email protected] 14 points 1 week ago
[-] [email protected] 13 points 1 week ago

Still not gonna buy it because it is American owned.

[-] [email protected] 12 points 1 week ago

They can print "made in germany" as big as they like, the money still goes to a US company. If Coca Cola had to pull out of Europe, Jana would make Fritz Cola (or any other) instead, so idgaf.

[-] [email protected] 10 points 1 week ago

It's funny how they try so hard to keep up their profits. If Trump did one thing, it was that now the world hates the USA.

[-] [email protected] 10 points 1 week ago

I'm just glad that the buyers' new brand awareness has some impact. Admitting this even with a big campaign is the best message people could have hoped for. And yes, there are still a lot more brands to tackle.

[-] [email protected] 3 points 1 week ago

Yes! I hope we can keep up the momentum. Don't buy USA owned stuff, change to Linux, use startpage instead of google etc...

[-] [email protected] 5 points 1 week ago

Does our president also have a Coca-Cola button like Trump?

[-] [email protected] 9 points 1 week ago
[-] [email protected] 5 points 1 week ago

@GenosseFlosse
Now i have to think of Merz when i drink Fritz-Kola. They have to rebrand.
@copacetic

[-] [email protected] 3 points 1 week ago

They did that once before! They called it Fanta, the official soft drink of the third reich.

this post was submitted on 09 Sep 2025
85 points (100.0% liked)

BuyFromEU

4343 readers
35 users here now

Welcome to BuyFromEU - A community dedicated to supporting European-made goods and services!

We also invite you to subscribe to:

Logo generated with mistral le chat Banner by Christian Lue on unsplash.com

founded 7 months ago
MODERATORS