I'm not an American and I've only seen this logo a couple of time but I'll be completely honest - this remodel fucking sucks.
I despise minimalism and these transitions from oldschool cool to these post-modernist corporate garbage. And that's definitely one.
what that's why everyone is bitching about it? like THAT?? how is that "going woke"? i guess woke is when you sans-serif.
Its woke because they took the cracker off. They are erasing crackers
I hate it as well, my theory is that it's done for better readability on small screens such as phones.
That wasn’t Jesus in the parking lot, man.
Sure it was. But it’s spelled Jesús, and he was just an immigrant trying to make a better life for him and his family back home in Mexico.
The new one
He was right. Jesus would never tolerate this. Time to flip some barrels.
Tbf the old logo is much better
It's following the modern trend of flat clean lines. I'm getting rather sick of it TBH
It's better in some ways, worse in others. It's shit for a thumbnail, for example. The old one stand out more, but the new one is more readable and fits into any format.
Lmao they got rid of the cracker and the barrel
The barrel is still there. The background is a barrel.
What? How is this any « woke » even for the MAGA lunatics ??
Ugh I can just SMELL the WOKENESS. If I look at this ANY LONGER I might be AWOKENED
Wtf does « gave my life to Christ » means in that situation? Did mf get baptized in the parking lot??
i think he gave a life altering blowjob in that parking lot
To Jesus?
Swallowed for the lord.
Got engaged to a guy in the parking lot. That's my made up story and I'm sticking to it.
Can someone seriously answer this question. I'm losing my mind over here. WTF does it mean?
Another chapter in "Everything i do not like is woke"
The new design is minimalistic slop, for sure. But why would i give a fuck about a companies logo. Honestly we should not even be reacting to this bait.
I remember getting on my knees for Jesus in the cracker barrel parking lot.
Life made so much more sense once his warm love filled me.
~To each their own.~
I'm confused. The new logo is great, or it's shit, I don't care. But what does it have to do with wokeness? Did the old man sitting by the barrel start sucking dick on the billboard? Has he transitioned? Does the new logo secretly spell out black lives matter in invisible ink? It's just the name in a sort of blob? How is this political? What am I missing here?
But what does it have to do with wokeness?
See this handy guide for the way these dipshits think.
The new logo is definitely worse, I'll give them that.
Just typical corporate mediocrity.
It’s not just the logo, they’re remodeling the inside to be more “modern”. The kitschy americana vibe was the only reason people go there.
According to people I know who worked in the kitchen there, the correct reason to go to cracker barrel is actually their biscuits and gravy.
The cheapest way for them to make 'em is from scratch. Everything else is premade bags and mixes, but the biscuits and gravy are made fresh a few times a day.
This isn't "woke", this is the corporate trend of oversimplifing logos no matter how much people liked the old ones.
I mean does anyone else remember the story about Cracker Barrel refusing to seat black families, or is that just me?
Cool story, bro. Where are the Epstein files?
As a European, I don't know what Cracker Barrel is, and I couldn't care less.
Most Americans don't care either honestly.
Southerner here:
Cracker Barrel is literally the worst restaurant I have ever been to. By far.
It was years ago, and I got fried fish and mashed potatoes, and it was so bad I couldn’t eat it. I am not picky: I have never skipped a plated meal at a restaurant, or even at home unless I’m deathly ill. But it was like a tv freezer dinner someone had dipped in water.
…And this is bizarre, as you have no idea how much food is part of the culture down here. Maybe it’s because my family in the south is suburban, not rural, but I have no earthly idea how that chain would get idolized.
I went to cracker barrel semi-regularly growing up. Imo, it is pretty good. Certainly better than fast food or, like, a Chili's. Maybe their food quality has diminished in the decade since I last ate at one. But iirc, they had good pancakes, mashed potatoes, and mac and cheese. The hash brown casserole and country fried steak were the reasons to enter the building, plus the gravy. Plus you could play checkers while you waited for your table.
I had the fish one time and also found it to be not great. I assume they just have it on the menu to have it.
I have no idea if this actually matters but, as a former printer, the new logo is easier and cheaper to produce. The print plates will be cheaper and the lack of thin lines mean it will be more durable too. The wide open spaces mean that the alignment between the brown and orange doesn't need to be perfect anynore (less waste).
It might be a terrible design for a logo (I don't know, not my area) but it's a good design for printing.
Conservatives crying buckets of tears over a corporation's new logo is my kink.
The real positive to take away from this is Cracker Barrel is dogshit food, and there's so many other equivalent dogshit chain restaurants usually located in the dogshit vicinity of a Cracker Barrel, that you can still eat dogshit, and not have to go inside a new, modern, dogshit Cracker Barrel.
... Just go to Applebee's or Chili's. It's the same dogshit.
now that I've been forced to hear about this shit halfway around the globe, can someone tell me what's the significance of the bean-like shape of the original's background?
New logo blows. Cracker Barrel food is a quarter step above pig slop.
fin
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