At all the schools my kids went to.... Nobody cares. The kids really don't give a shit what other kids are wearing. In some ways it's bizarre given that wasn't the case when I was a kid. But in many ways it's great. I rarely ever hear of bullying, kids just are themselves.

Of course thats woke, because they actually speak to the kids and tell them to consider others and will not tolerate intolerance. So I expect schools like these are few and far between.

Congrats, there’s a good chance you just bought into being part of the problem. Your son is probably now a card-carrying member of the group that teases other kids for being less than.

I went through the same Nike crisis when I was in middle school. Had to have them because my friends had them. Instead I got to joke about my "genuine imitation Nikes" from Kmart.

It's painful for kids that want to fit in because because they don't have the wider and wiser perspective that most of us do as adults.

Did you try to teach him to be proud of his independence and differences? Maybe you can work with him on nice come backs against the teasing.

I got bullied in school for having reasonably priced shoes instead of Nike Air Max. Kids are pathetic.

The specific request is kind of interesting - when I was a kid, everyone had to wear Nikes or get teased. However for my kids, Nikes were always out.

Fads always come in cycles

When I was young (in the late 80's) it was Air Jordans.

But, on top of being teased for not having them, you would also get jumped by kids who wanted to steal them from you.

Yeah this is a Nike problem and not something that's been going on since the beginning of formalized group education.

I tried, His Mom agreed and already bought him shoes.

Buy him Hokas and have him tell his friends to eat shit.

Is this still happening? It was happening 45 years ago, ffs.

I rock my Skechers, android phone, basic Casio watch, and drive my 2003 Suzuki.

I spend my money on stuff that works. Not stuff that's marketed.

I sense marketing bullshit, and it's such a strong turnoff for me.