I don’t believe for a second that they are actually going to delete any data they stole from users.

Incognito was literally only good for opening a second session without you logged in. It did zero for privacy. Even their disclaimer said so.

Incognito/Private Browsing came about when people were sharing computers more often. It doesn’t save history and cookies and whatnot on your device. It’s to prevent the next user from getting in to your bank account.

Google and whoever else will still know your IP and can use that to cross-reference whatever other data they have on you.

You guys are still using Chrome?

Incognito mode was always just to hide your local browser history. Think Google would NOT track you?

Do you have Google maps? They know where you are at all times.

Naming it incognito was a mistake. It was always clear to me all incognito is, is a non persistent container to keep your browsing data separate from your regular browsing data. All its hiding is your porn browsing habits from your mom. But of course, the name implies much more.

You’ve gone Incognito. Others who use this device won’t see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Google. Downloads, bookmarks and reading list items will be saved.

- Google Chrome

Um was this surprising to anyone? I think we all assumed that this was the case no???

If anyone thought that Incognito somehow protected their data from websites or services, then that's their fault for jumping to that conclusion in the face of everything saying that's not the case.

Also...

In lawsuits settlement

In meme sentence, words disappear.

I haven't used Chrome in years. Brave and firefox, that's my crowd.

The Google Incognito tab in any browser clarifies that while it prevents your browsing history from being saved on your device, it does not make your browsing completely private.

Websites you visit, your employer (if on a work network), and your internet service provider (ISP) can still track your online activity.

Hell it even has a link that leads directly to the privacy policy

https://support.google.com/chrome/answer/9845881?hl=en-GB

The only thing that shocks me is that no one ever reads it

Wait... people actually think that incognito means that they don't record your searches??

I thought everybody knew that all incognito does is preventing your searches from showing up in your search history.

Did anyone actually think that these big tech companies would willingly give you an option to keep your searches private from them?

Hello????

Always assume that everything you do online is being recorded and seen by someone. Unless you're a master computer wiz or whatever the fuck they call it these days, ALWAYS ASSUME YOUR ACTIVITY ONLINE IS PUBLIC.

People mistaking incognito mode for a VPN or Tor.