This always makes me think about the intersection of magic and science.
Many "mages" way back in Europe such as Albertus Magnus and Agrippa were scientists and doctors. Shamans were doctors. Some of the oldest incantations we have are healing spells.
Yes, there's a lot (a lot) of spirituality mixed in, superstition and wrong things, but a lot of it was really more of a framing; scientists explained their discoveries with religion, but their goals were fundamentally to further science, they just didn't call it that.
Truly, the people that developed the methods to concentrate flavors, to get sweetness without sugar, stuff like that, they're alchemists and mages. Doctors, chemists, researches, they are alchemists and mages.
That really is an apothecary and they really are elixirs of wakefulness. Just as they didn't call them "convenience stores" and "energy drinks" back in the day, we don't use these mystical terms nowadays, but that's what they are.