Yeah, this lines up with what I have heard, too. There is always talk of new models, but even the stuff in the pipeline not yet released isn't that differentiable from the existing stuff.
The best explanation of strawberry is that it isn't any particular thing, it's rather a marketing and project framing, both internal and external, that amounts to... cost optimizations, and hype driving. Shift the goal posts, tell two stories: one is if we just get affordable enough, genAI in a loop really can do everything (probably much more modest, when genAI gets cheap enough by several means, it'll have several more modest and generally useful use cases, also won't have to be so legally grey). The other is that we're already there and one day you'll wake up and your brain won't be good enough to matter anymore, or something.
Again, this is apparently the future of software releases. :/