Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

top 50 comments

sorted by: hot top controversial new old
[–] 311 points 3 years ago (3 children)

I got to admit, Italians inventing Cheese DRM, wasn't on my 2023 Bingo card.

  • source
  • hideshow 6 child comments
  • [–] 273 points 3 years ago (4 children)

    For fucks sake... This is literally about an RFID sticker that is put on the outside of whole cheese wheels.

    So unless you buy whole 40kg wheel and then eat it with the rind... you are not eating any.

    And also fuck that article for even mentioning that.

  • source
  • hideshow 7 child comments
  • [–] 61 points 3 years ago* (3 children)

    That makes it sound like the "edible" aspect of this is just an anti idiot feature. *Or just "printed" on it.

    Either way, pointless article.

  • source
  • parent
  • hideshow 5 child comments
  • [–] 17 points 3 years ago (1 child)

    Alex Jones will yell about the headline and say Soros is microchipping food and if you eat cheese the 5g vaccine will do a false flag and turn the frogs even gayer.

  • source
  • parent
  • hideshow 2 child comments
  • [–] 16 points 3 years ago (1 child)

    I mean the top comment here didn’t even read the article to find out there’s no risk of them ingesting it unless it’s done on purpose after they purchase the entire wheel, they just read the headline and implied what it suggested without actually learning the full truth.

    Alex Jones makes money on being a walking, talking “clickbait headline”. And people are so addicted to the dopamine they get from feeling “smarter” than other people (after being dumb all their lives because the American school system has been designed to fail them) that they huff his words like a drug.

    Smug superiority is addictive.

  • source
  • parent
  • hideshow 1 child comment
  • load more comments (1 reply)
  • load more comments (1 reply)
  • load more comments (1 reply)
    [+] 129 points 3 years ago* (last edited 3 years ago)
    [–] 112 points 3 years ago (4 children)

    The chips use blockchain technology and trace the wheel of cheese back to where the milk that was used came from.

    Cryptobros, Unite! We finally found a way for blockchain tech to be relevant for more than just ransomware! We authenticate cheese!

    Someone's gonna make a ton of money on CheeseCoin

  • source
  • hideshow 6 child comments
  • [–] 30 points 3 years ago* (1 child)

    Blockchain =/= crypto

    Crypto uses blockchain, but blockchain is just a different type of database that generally tracks data through a decentralized network. It has a lot of real uses beyond crypto like identity verification, transcript/records management management, and iot data sharing. It’s nothing that can’t be done in a centralized manner, it’s just a different way of going about it that, in some cases, is much more secure and/or much more easily accessible.

  • source
  • parent
  • hideshow 2 child comments
  • load more comments (2 replies)
    [–] 71 points 3 years ago (1 child)

    If I run low on health and have to eat several dozen cheese wheels, will the authentic DRM ones provide a greater HP boost compared to the generic cheese wheels?

  • source
  • hideshow 2 child comments
  • [–] 63 points 3 years ago* (18 children)

    Maybe I’m a picker eater, but I think I’d rather have an inauthentic product than eating a microchip.

  • source
  • hideshow 19 child comments
  • load more comments (17 replies)
    [–] 59 points 3 years ago

    Nothing enhances that Mediterranean flavor quite like micro plastics

  • source
  • [–] 58 points 3 years ago (1 child)

    The conspiracy theorists are going to run wild with this one.

  • source
  • hideshow 2 child comments
  • [–] 24 points 3 years ago (3 children)

    That’s because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.

    If it's just going in the casings, then it wouldn't be eaten I guess?

  • source
  • parent
  • hideshow 4 child comments
  • load more comments (2 replies)
  • [–] 55 points 3 years ago

    its funny that some ppl are paranoid that bill gates is trying to microchip them with a vaccine when they probably already have been by the fucking itailians

  • source
  • [–] 48 points 3 years ago (12 children)

    Not really putting them "into" their cheese, just the labels that bind with their outer casing of the cheese wheel. Still neat.

    They are being placed on the casein label, a food-safe label commonly used in cheese production, which is placed on the cheese wheel.

  • source
  • hideshow 12 child comments
  • load more comments (12 replies)
    [–] 42 points 3 years ago (11 children)

    I guess in that case I should probably seek out the counterfeit versions of it since they're now apparently better than the originals.

  • source
  • hideshow 11 child comments
  • load more comments (11 replies)
    [–] 37 points 3 years ago

    Lol, cheese DRM. Just when I thought more DRM was impossible.

  • source
  • [–] 36 points 3 years ago (1 child)

    Next up. Improve your wireless network with cheese.

  • source
  • hideshow 1 child comment
  • load more comments (1 reply)
    [–] 35 points 3 years ago (3 children)

    If I can make cheese good enough to pretend that it's another brand, I'm gonna just slap my own label on it

  • source
  • hideshow 3 child comments
  • load more comments (3 replies)
    [–] 32 points 3 years ago (14 children)

    Hold up...

    There is counterfeit cheese?

  • source
  • hideshow 16 child comments
  • load more comments (12 replies)
    [–] 31 points 3 years ago (2 children)

    Why are they not using those nanotech microchip trackers that are small enough to fit in a vaccine, and that can communicate with a satellite without any need for a radio or battery?

  • source
  • hideshow 3 child comments
  • load more comments (1 reply)
    [–] 22 points 3 years ago (20 children)

    if people who is eating them cant tell the difference than whats the point

  • source
  • hideshow 20 child comments
  • load more comments (20 replies)
    [–] 21 points 3 years ago (8 children)

    TIL there's a global market in fake cheese. Which is to say, real cheese that someone slapped a fancier label on.

    I'm sure all the steps we took to reach this point were logical ones, but we still find ourselves in a very strange place.

  • source
  • hideshow 8 child comments
  • load more comments (8 replies)
    [–] [B] 20 points 3 years ago (1 child)

    This is the best summary I could come up with:


    The next time you dig into a bowl of pasta with freshly grated parmesan, you could accidentally be eating a microchip.

    That's because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.

    Parmigiano-Reggiano must be made in a particular area of northern Italy's Emilia Romagna region and with specific production standards and techniques.

    The microchip can then be scanned to pull up a unique serial ID that buyers can use to ensure they've got the real thing.

    "We keep fighting with new methods," Alberto Pecorari, whose job is to protect the product's authenticity for a group that represents Parmigiano makers, told the Journal.

    Parmigiano-Reggiano is among the many food products that are formally protected in the European Union, including Champagne from France and Feta from Greece.


    The original article contains 324 words, the summary contains 144 words. Saved 56%. I'm a bot and I'm open source!

  • source
  • hideshow 1 child comment
  • load more comments (1 reply)
    [–] 17 points 3 years ago (1 child)

    I knew this was how Bill Gates would get us. Through our spaghetti and meatballs.

  • source
  • hideshow 1 child comment
  • load more comments (1 reply)
    [–] 17 points 3 years ago

    Now I want to try it... 🤤

  • source
  • [–] 16 points 3 years ago (1 child)

    The microchips aren’t edible because they want you to eat them. They’re edible because they know some idiot eventually will eat one.

  • source
  • hideshow 1 child comment
  • load more comments (1 reply)
    [–] 15 points 3 years ago (2 children)

    TIL that counterfeit fucking cheese is a thing.

  • source
  • hideshow 2 child comments
  • load more comments (2 replies)
    [–] 15 points 3 years ago (1 child)

    Are we not all chipped anyways through the civic vaccine? /s

  • source
  • hideshow 1 child comment
  • load more comments (1 reply)
    [–] 14 points 3 years ago (4 children)

    So if you eat the chip, does it mean you officially become a wheel of cheese?

  • source
  • hideshow 4 child comments
  • load more comments (4 replies)
    load more comments
    view more: next ›