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The internet at this point is so segmented and full of islands. YouTube channels can have 67 million subscribers and yet be completely unknown outside of its regular viewers. The uptick you're seeing might be restricted to its own circle of viewers, maybe? Because I haven't noticed anything like that. Internet popularity manifests as weird bubbles that don't intersect.
But I could just be in a different bubble. I haven't noticed an uptick nor do I even know who Cyraxx or kingcobra are.
To be fair. I think you're right and maybe me clicking an amazing atheist video or random drunken peasant vid is making it seem bigger than it is.
Then again I was a scumbag a couple years ago and used to watch that kind of crap myself unfortunately (mostly to feel better about my own problems)
They atomised the fucking internet 
lolcow content goes back to the issue of cringe culture being popular for a long time on the internet. Its why I think no community big or small should tolerate that kind of content being posted because its pipeline to becoming 4chan.
It feeds the same base human impulse as trashy reality TV and talk shows. The problem with the internet is that it allows people to go after vulnerable people that even bottom feeding TV producers would think twice about out of fear of being shunned.
I've noticed it's become a lot more intense and slightly more mainstream. It's almost becoming something people will describe as a guilty pleasure. I've been exposed to it enough to know who your two examples are.
I don't know why this is happening, maybe it's just young people who don't watch TV reinventing reality TV but vastly worse. Maybe people just suck more now.
what uptick? I still don't understand what a lolcow is and it's been several years
"Lolcow" is a term by which internet bullies refer to prominent or exciting victims. One "milks" the lolcow... for "lols" by going and bullying them and then posting screenshots of the interaction on 4chan or whatever your preferred bully nest is
Finally, I don't get it
To be fair, drama and gossip content has always been popular. If it’s not mentally ill people, it’s random youtubers and rappers and twitter slop
I have not noticed any such uptick
Was watching a Breadtube video about a transphobe who has ruined a generally well regarded media career over being a freak and one of the hosts calling him a lolcow was like a slap in the face. I don't think either of the hosts has interacted with him to generate more screeds and had assumed the word had evolved a little.
Isn't there some popular rapper that participates in this scene now? Danny Brown maybe ?
I think it's reprehensible. These people are largely vulnerable and easily exploited.
Yeah Danny brown likes to stir up shit on the internet in general. That includes picking on mentally ill individuals so they'll react on the internet for his amusement.
Brown openly admits to using kiwifarms and youtube pretty constantly