There's a new application-layer Internet protocol like (but also very much unlike) http by the name of Gemini. It was first launched in 2019 and until yesterday, flew completely under my radar. It's primarily meant to be used for uncluttered text-only pages (although any type of file can be distributed), which are created using a deliberately simple and limited markdown language. Unsurprisingly, this results in a plethora of small niche blogs being published through it.
The basic user experience is essentially the same as browsing the web, until you notice just how much it isn't. You enter URLs (except that they start with gemini://) you read texts and you click on hyperlinks - except that every page looks exactly the same due to the markdown language. There are no pop-ups, no ads, nothing autoplays, nothing wants your consent to exploit your user data. Even images only load when the user clicks on them. It shows just how little is actually needed, how many aspects of the modern web are completely unnecessary and mere pointless distractions.
Gemini pages - and this is a small hurdle that will keep most people away from it - can not be accessed with a normal web browser and instead require a specialized client for viewing (although paradoxically, creating pages often requires a web browser, at least for now). The idea is that both the underlying tech and the browsers are much more straightforward than anything related to http and html. A Gemini client is not effectively an entire operating system of its own that can execute near arbitrary code. It displays formatted text with basic images and videos - that's it.
Here's a neat, but slightly outdated introduction that also recommends a few clients and where to find pages to read:
The entire thing feels very early, tiny, experimental and odd, almost like a parallel reality, as if the World Wide Web didn't exist and someone came up with something like it only now, using today's hard- and software. If Lemmy is a response to social media in general and reddit in particular, Gemini feels more like a response to the World Wide Web as a whole or like a time machine back to a highly idealized version of the early days of the information system (the primary difference being the lack of horrendous '90s UX design and malware everywhere), including some unfortunate aspects that I had long forgotten about, like how the common method of finding content next to feeds - manually updated indexes instead of search engines - is plagued by dead links; and these dead links, unlike on the normal Internet, cannot be attempted to be resolved using the Wayback Machine or some other cache, at least not yet.
Gemini is equally parts exciting and promising, like a new frontier, but also at times confusing and frustrating. Don't expect your Gemini client of choice to replace your web browser any time soon (or ever), but it's still worth trying out, if for the novelty alone.