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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 6 months ago by [email protected] to c/[email protected]

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[–] [email protected] 19 points 6 months ago (1 children)

Well probably because of the flavored and carbonated ones

And people feel better about driving from a can than a plastic water bottle? I dunno

[–] [email protected] 2 points 6 months ago (1 children)

The last point is always funny to me, because cans are plastic bottles inside of aluminum bottles. There is less plastic at least, I guess.

[–] [email protected] 26 points 6 months ago (1 children)

There's significantly less plastic in them, they only have to have a very thin coating to prevent the metal from oxidizing, vs having to be structurally supportive and retain its own shape. On top of that, aluminum is infinitely recyclable

[–] [email protected] 10 points 6 months ago

Yeah, I think the recyclability is the main thing: plastic bottles cannot be recycled into the same grade of plastic in most cases, whereas aluminium cans can be recycled back into more cans.