this post was submitted on 18 Feb 2024
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Same people that vote for Trump without feeling like a goober, I'd imagine.
Let's not forget how popular Kanye "I loooooooove Hitlerrrrrr" West's shoes continue to be - and most of them look like the product of a 3-way between nanna's teach cosy, a Tesla, and an inflatable life raft.
Yeezy shoes continue to make profit for Adidas because they’re produced cheap enough, but that’s not the same as Yeezy being popular anymore. Data: https://legitcheck.app/stats/yeezy/
They're certainly less popular, but are holding on to meaningful market share.
Do you have other data? Adidas does 13B business but the Yeezy sneakers contribute to 0.038% of that.
Data: https://www.statista.com/chart/13470/athletic-footwear-sales/
The last link you shared showed 3% market share, and revenue dropping from 1.3-1.7bn to 568m in 2023.
Adidas are far more than just shoes - looking at a "premium" partnership with a musician on sub-brand for one of many categories they're present in isn't a super-representative snapshot.
The 13B is just for sneaker sales but I see your point about the market share