this post was submitted on 07 Feb 2024
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There are a lot of instances in which is can put a new spin on an old trope. Spiderman is a great example. The various swapped Spider-folks all have a unique setting and character arcs. The idea of "Spiderman" as a set of powers they all happen to share give a loose cover for a bunch of really compelling super-hero stories that could only come from a particular perspective.
Its not uncommon for a writer/director to have an idea for a piece of media that's original and compelling, but get told "We have a zillion dollars for Generic IP and pocket change for Original Cinema". So the original gets adapted to IP. The lead in your spy thrill gets hot-swapped for James Bond. A gothic horror gets turned into a Dracula or Frankenstein film. The sci-fi epic becomes another entry in Star Wars cannon. The coming-of-age film gets Barbie as the lead character.
The IP is what guarantees a minimum viable audience, because its immediately recognizable. Then the screenplay itself is wrapped around the central cast. IP is just an efficient form of marketing.