Why is "the ruling class" in quotes? How can you deny the utter control of American oligarchs over our society? Do you deny that billionaires have seized control of this country, with assistance at times from foreign adversarial governments?

Regardless, the confusion around the terms "liberal" and "neoliberal" in the American political lexicon can be traced through several key historical and ideological shifts.

Initially, "liberalism" in the U.S. was closely aligned with classical liberalism, a philosophy advocating for limited government, free markets, and individual liberties. This form of liberalism shares more in common with what many would consider right-wing or libertarian ideologies today.

However, during the 20th century, especially under the influence of President Franklin D. Roosevelt and his New Deal policies, liberalism in the U.S. began to take on a different meaning. It became associated with a more interventionist government that sought to address economic inequality and provide a social safety net. This shift was in response to the Great Depression and was aimed at stabilizing and reforming the economy. FDR's approach was characterized by large-scale government programs and regulations, which were quite different from the laissez-faire attitude of classical liberalism.

This transformation of liberalism in the American context led to a situation where the term came to be associated with the left-leaning politics of the Democratic Party, especially those advocating for social justice, environmental protection, and government intervention in the economy to promote equality and public welfare.

"Neoliberalism," on the other hand, emerged as a distinct term in the latter half of the 20th century. It marked a return to some of the core principles of classical liberalism, particularly the emphasis on free markets, deregulation, privatization, and a reduction in government spending on social services. Notably, neoliberalism became prominent in the 1980s under the leadership of figures like Ronald Reagan in the U.S. and Margaret Thatcher in the U.K. Despite its "liberal" nomenclature, neoliberalism is generally considered right-wing, especially in its economic policies.

The public's confusion likely stems from these historical shifts. The term "liberal" has been used to describe both left-wing social democracy (as in the New Deal) and right-wing economic policies (as in neoliberalism). This duality reflects the changing political landscape in the U.S., where terms evolve and take on new meanings based on prevailing political and economic ideologies.

The media and political discourse have played significant roles in shaping public perception of these terms. For instance, conservative media often uses "liberal" to describe left-wing politics, further entrenching this redefined meaning in the public consciousness. Similarly, neoliberal policies, while economically right-wing, have often been implemented by politicians who are liberal in their social policies, adding to the confusion.

In summary, the American public's misunderstanding of "liberal" and "neoliberal" as right-wing ideologies is rooted in the historical evolution of these terms, influenced by major political figures and movements, and shaped by media representation and public discourse.

Further, the media and political discourse have played crucial roles in shaping public perception of the terms "liberal" and "neoliberal" in American politics.

1. Media Framing and Representation:

   • Liberalism: Since the mid-20th century, media outlets have often framed "liberalism" in the context of social justice movements and Democratic Party policies. This portrayal has reinforced the association of liberalism with left-wing politics, particularly in areas of social welfare, environmentalism, and government intervention in the economy.
   • Neoliberalism: Neoliberalism, despite its economic conservatism, has not always been clearly differentiated in public discourse. Media often focuses on its social liberalism aspects, such as progressive stances on social issues, while the economic policies of deregulation and market freedom receive less attention. This can lead to a conflation of neoliberalism with general liberalism in public perception.

2. Political Rhetoric and Strategy:

   • Conservative Use of "Liberal": Conservative politicians and commentators have frequently used "liberal" as a pejorative term to describe their opponents on the left, regardless of those opponents' actual positions on economic policy. This has contributed to the broad and sometimes misleading application of the term in American political discourse.
   • Neoliberal Policies: Politicians from both major parties have implemented neoliberal policies, especially from the 1980s onwards. However, these policies are often not labeled as "neoliberal" by the politicians themselves, leading to a lack of clear public understanding of what neoliberalism represents.

3. Shifts in Public Understanding:

   • Liberal as Progressive: Over time, the public has increasingly associated "liberal" with progressive or left-wing social policies, diverging from its original association with economic liberalism. This shift is partly due to the media's focus on social and cultural issues when covering liberal politics.
   • Neoliberalism's Complexity: Neoliberalism's blend of economic conservatism with social liberalism has made it a complex ideology for the public to understand, especially when media coverage does not always distinguish between economic and social liberalism.

4. Role of Education and Political Awareness:

   • Understanding Ideologies: Public education and political awareness play significant roles in understanding political ideologies. The complexity of terms like "liberal" and "neoliberal" often requires a nuanced understanding that may not be provided by mainstream media or general political discourse.
   • Academic Discourse: In academic settings, these terms are often discussed with more precision and historical context, but this level of analysis may not penetrate popular media or public discourse.

In summary, media representation and political rhetoric have significantly influenced the American public's understanding of "liberal" and "neoliberal." These terms have been shaped, redefined, and sometimes conflated in public discourse, reflecting broader changes in political ideologies, media practices, and public awareness.

American economic and political elites have benefited from and contributed to the confusion surrounding "liberal" and "neoliberal" in several ways:

1. Blurring Economic Policies:

   • Concealing Unpopular Policies: By conflating neoliberal policies with broader liberal values, elites can mask the less popular aspects of neoliberalism, such as deregulation and reduced social spending, under the more generally acceptable banner of progressivism.
   • Reducing Scrutiny: This confusion allows for the implementation of economically conservative policies with less public scrutiny, as they can be presented as part of a broader, socially liberal agenda.

2. Political Maneuvering:

   • Election Strategies: Politicians can appeal to a wider base by blending liberal social policies with neoliberal economic policies. This strategy allows them to attract progressive voters with social stances while maintaining economic policies favorable to business interests and wealthy constituents.
   • Shifting Blame: When economic policies under neoliberalism lead to unfavorable outcomes, such as increased inequality, politicians can shift blame onto liberal ideologies in general, obscuring the specific impacts of neoliberal policies.

3. Media Influence:

   • Controlling Narrative: Elites often have significant influence over media narratives. By promoting a conflation of liberalism and neoliberalism in media discourse, they can shape public perception to align with their interests.
   • Oversimplification for Public Consumption: Complex economic policies are often simplified in media coverage, leading to a loss of nuance in the public's understanding of different political and economic ideologies.

4. Economic Benefits:

   • Market Deregulation: Neoliberal policies often involve deregulation and tax cuts, which can significantly benefit large corporations and wealthy individuals.
   • Social Policies as Distraction: By focusing public attention on progressive social policies, economic elites can divert attention from economic policies that might be less popular or scrutinized.

5. Maintaining Status Quo:

   • Preventing Radical Changes: The confusion helps maintain the status quo by preventing a clear public demand for more radical economic reforms, which might arise from a clearer understanding of the distinctions between liberal and neoliberal policies.
   • Aligning with Centrist Politics: This ambiguity aligns well with centrist politics, allowing elites to support policies that maintain their economic interests while appearing socially progressive.

In summary, American economic and political elites have both benefited from and encouraged the confusion between liberalism and neoliberalism. This confusion aids in implementing and maintaining policies that serve their interests, while simultaneously appealing to broader public values of progressivism and social justice