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Embracer Group Cancels ‘Deus Ex’ Video Game (www.bloomberg.com)

submitted 9 months ago by [email protected] to c/[email protected]

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The Swedish gaming company Embracer Group AB is canceling a video game in the beloved Deus Ex series after two years of development and will lay off a number of employees as part of an ongoing initiative to cut costs, according to people familiar with the moves.

Eidos, the Montreal, Canada-based studio behind the game, will instead focus on an original franchise. The canceled Deus Ex project, which had not yet been announced, was slated to enter production later this year, said the people, speaking anonymously because they are not authorized to talk to the press.

The company did not immediately respond to a request for comment. Following a period of massive expansion during the pandemic, Embracer Group has lately been making widespread layoffs, game cancellations and studio closures.

The sci-fi Deus Ex series has been critically acclaimed and sold more than 14 million units worldwide. It was acquired by Embracer in 2022.

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[–] [email protected] 64 points 9 months ago* (last edited 9 months ago) (1 children)

Fuck Embracer. I was following the rumors for quite a bit and this is such a massive disappointment. Deus Ex has to be one of the most mismanaged video game franchises of all time. I don't understand why they'd give up on a loyal fanbase in favor of an "original franchise".

[–] [email protected] 20 points 9 months ago (2 children)

As a mass effect and dragon age fan, I empathize so much with you. Love deus ex too, so many rpgs just left ignored.

I really don't understand it. All of these games would be smash hits. Let's be honest even if they weren't very good the franchises are known so well that they would all be bought, and older game sales would swell too. To me it's a no brainier, make the game, it prints money. They're just so terrified of having to... Invest in something to get a payout.

[–] [email protected] 13 points 9 months ago (1 children)

To my understanding, Deus Ex has never "printed money".

[–] [email protected] 9 points 9 months ago

The only one remotely close to being a hit was the first reboot. I guess it depends on whether you count the "I can't believe it's not Deus Ex" franchises they kept spinning up for a while. The first Dishonored probably did very well.

[–] [email protected] 6 points 9 months ago

It makes even less sense considering the pivot to an "original franchise." If they're cynically trying to print money, why not cash in on something with an established active fanbase? Seems like less of a risk.

I'd have bought a new Deus Ex game, regardless if it got badly reviewed. Not really interested in whatever they're cooking up now. I'm sure most of us fans probably feel the same way.