Same way that Harry Potter became a cultural icon, very fucking aggressive marketing to burn it into peoples brains everywhere they look. This isn't a joke btw Harry Potter is an example of some of the most aggressive book/mass media marketing ever done and set a precedent for extracting as much capital as one can from a source.

Agreed, and as another example, Game of Thrones was the Grown-Ass-Adultman version of the same kind of aggressive pervasive marketing and media exposure. I tried to watch that edgy hog slop many times, including "this part will hook you" clips recommended by associates, and long after I gave up and wanted to just ignore it I kept getting media blasted, everywhere, even in like doctor's office waiting rooms, with magazines with front page WHO MURDERFUCKED THEIR WAY TO THE IRON THRONE THIS WEEK?! DAE LE RED WEDDING DAE LE SHAME hog slop smeared all over them.

I learned way too much about that show through sheer involuntary oversaturation. It's like it soaked through my skin.