Bread doesn't last long enough in this kind of bag for it to have been baked in a factory and shipped to the store. It's baked fresh in the store that day. It'a baked from a "bread base" (think cake mix, but for bread), to which yeast and water are added. It's mixed, proofed, then baked, all on-site in the bakery. Source: me! I worked in a grocery store bakery.