this post was submitted on 22 Sep 2023
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Gaming
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Yeah they already played their hand and showed everyone what they'd do if they thought they could get away with it
At best they did, at worst this somehow comes off as “better”, because they anchored the “worse” alternative first.
https://www.pon.harvard.edu/daily/dealmaking-daily/dealmaking-grappling-with-anchors-in-negotiation/
Likely this price model is worth a lot to them anyway, because there likely some big fish that are stuck in, and who are better off just paying Unity than sinking all that development cost to switch to a different engine.
The small projects that go under or jumps ship is probably not worth that much to them anyway, but probably generates an ongoing support cost neither way.
Thus, cynically speaking, Unity is probably better off like this, and they even got some PR out of it. Wether good or bad.
They're good for the short term possibly. But longer term, people will be wary of getting in too deep with them and will seek out other alternatives. A game engine like unity thrives on large numbers of skilled users and lots of games using the engine. One of those users or games could've been the next big win. Now that might go to unreal instead.
Considering their business seemed to run in the negative - turning that around probably matters the most.
Why would anyone switch from Unity to Unreal to evade the revenue share? Both engines have that.
Godot might be an alternative.