So IANAL but my brother used to do IP law before it broke him. The way he explained it to me was that it's not that it's a business decision, it's that they can lose the trademark if they don't try to defend it. So if something comes to their attention, they aren't really allowed to pick and choose who gets to infringe on their IP rights.
I'm sure there's a better explanation out there but I'm a tax guy, but an IP guy.
That being said, the situation you described (I am unfamiliar with the case) sounds like such bullshit. The point of trademark is to avoid confusion. Unless that daycare was in Anaheim, Orlando, or Burbank I wouldn't assume any connection to Disney (and if it was in those cities I'd assume the connection was that they'd hired a Disney artist to paint their wall). There's gotta be a fair use defense here.