a "joke" by the ken klippensteins of the internet about stuff like land acknowledgements and that was really pervasive in 2016-2020. While I agree with some of the "yeah woke 1 was weird with the whole 'getting a woman fired from her cooking column at the NYT because she called Chrissy Teigen's instagram page a content farm'" jokes, in general it is just punching leftwards like another comment said below and ultimately will just provide cover for various online left-of-center personalities shifting towards fascism lol