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For people who pay extra to buy clothing that features brand logos, why? (lemmy.world)

submitted 2 days ago* (last edited 2 days ago) by MuttMutt@lemmy.world to c/asklemmy@lemmy.world

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I’ve never really understood the appeal of paying more for a shirt just because it has a brand like Nike or Adidas or something with another brand that sells a product printed across it when a plain, unbranded one costs less.

If you think about it, walking around wearing a giant logo is basically acting as a walking billboard for that company. Usually, if a company wants to advertise on a billboard, they have to pay for the space. But with branded clothes, people not only provide the advertising space for free, they actually pay extra for the privilege.

It feels a bit backwards to me. For those of you who prefer branded clothing, what makes it worth the extra cost for you?

Edit: I'm not speaking of sports equipment. Just clothing you would wear to the movies, the store, etc.

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[-] 1egg4u@lemmy.world 7 points 2 days ago

True wealth is fairly quiet, just look how understated a Birkin bag is. No big logo, no patterned proprietary fabric. To me the posturing of luxury brand names in everyday aesthetic is very much a pissing contest/visual flex by people who dont understand that the really luxury shit is from places that make you wait to be invited before you can even buy it

Not saying I love any of that mess, I detest the concept of "upper class" vs "lower class" like that and I think 20,000 for a handbag is stupid when that's someones college tuition but that is my observation.

[-] Hueristic_Autistic@lemmy.world 4 points 1 day ago

The one Asian store that I love is where I get my backpacks from. No idea what the brand is but it held up to flooded tent on a camping trip. 12$

[-] k0e3@lemmy.ca 1 points 1 day ago

$12 is pretty cheap for an Asian who can hold up a flooded tent.

this post was submitted on 29 Jul 2026

105 points (93.4% liked)

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