The shout-out to the brands he loved to consoom in your partner's eulogy is also something else
For posting all the anonymous reactionary bullshit that you can't post anywhere else.
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What stage of capitalism are we in when one's eulogy has ads for soap brands?
It's not surprising when so much of our language refers to common household items by brand name (even if said item is not that brand). Our identity is to consume. Our life is to consume. The Brand is you.