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Why Americans Are Buying Less Groceries | CNBC
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this post was submitted on 20 Jul 2026
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I think we're running up to the limits for both base and superstructure reasons. At the base, white supremacy gets commitment from white workers because it delivers them the goods. Whether that's the period of active settlement bestowing huge tracts of free land with little state oversight, the industrial era woth explicitly superior conditions and wages for white workers at all levels, the post-war period's white suburban paradise, or the neoliberal era's endless cheap commodities, white workers have always totten something material out of white supremacy. Each time they deal they get it's a little worse, comparatively, than the earlier eras: lots of free land -> high wages -> cheap suburban land and home ownership -> life-improving consumer goods -> endless cheap plastic garbage. Now, what does white supremacy offer? Wages are stagnant. Good are getting less useful and more expensive. Housing is inaccessible. You can't even go to the doctor anymore. Whiteness is, to a larger and larger segment of the population, purely a cultural signifier with less and less to show materially. (Obviously white people are still economically way better off than racialized people, but well off enough to uphold this system?)
And that takes us to the superstructure. While a big chunk of the US remains irredeemably racist psychopaths, it's a lot less than it used to be. Anti-racism in the broadest sense is as close to culturally hegemonic as it's ever been. It's tough to measure this, but if we take Trump's approval polling as roughly analogous to openly racist worldview, we're down to a bit less than half of white people who buy in to white supremacy as the solution to their problems. And population dynamics continue to slowly move whiteness from majority towards plurality.
White supremacy is running out of juice, imo