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this post was submitted on 15 Jun 2026
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Well, it's useless. The point of an advertisement is to get people to their products. Writing Levis there (which might be not possible due to rules) would make it possible to find the brand but this isn't a proper advertisement. How would anybody, who doesn't know Levis find them only with this? Also people who know levis need to do some thinking to get there. I would call it bad advertisement, because it doesn't really trigger interest or curiosity to find the source easily. Not that I find it good that the advertisers are too dumb to do advertisement but this is not doing it'sjob or is at least making in thwory the cost up it takes to be there.
The Levi's sign in the stadium lives there full-time uncovered. FIFA covered it because Levi's isn't on the sponsor list/pay FIFA. Levi's switched their social media profile pic to be a pic of their covered sign, and now we're talking about it.
Free advertising in the end
We're talking about it. I haven't thought of Levi's in years and now they're back in my head. It's successful.
It's a type of guerrilla marketing, the goal was probably for someone to screenshot it and send it on social media (the way it got here). We are the target, not the people on the stadium.
Advertisement is not just about getting new people to know your brand. If that was the case, why would McDonalds do any advertising, do you think theres a single person who hasnt heard of it? Especially for larger brands, advertising keeps your brand alive, it makes people think about it, talk about it, associate other things with your brand. See a giant M somewhere? You think of McDonalds.