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this post was submitted on 01 Jun 2026
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Television
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Oh, I’m aware the genre is sliding, I’m just not buying the whole thing that Colbert was unprofitable.
And if it was, given that it was the #1 rated late night show… the network, and ad sales, and all similarly associated marketing and ads folks were more to blame than the show.
There is also the intangible value, which can't be calculated.
How much "prestige" does Colbert bring CBS?
I actively watch two programs produced by CBS/Paramount, Late Show with Colbert & Star Trek. They just cancelled the first and while there are more seasons of Star Trek left to air, there is none currently in production (just post production). So if I'm not paying attention how will I ever know what they're producing?