You really should read Cory Doctorows original analysis where he coined the term "enshittification". He has written a book about this and it really is great. The point is that for companies to be able to enshittify their products, they need to be in a specific position. Esp. in regards of competition - if there is a market and other companies are able to offer non-enshittified products, you can't. If you are a monopoly, you totally can fuck over your users. So for an industry to un-enshittify, you need to break the monopoly structures there, kill regulatory capture, try to kill network effects and bring real competition into the industry.