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this post was submitted on 23 May 2026
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You misunderstood the term. An individual company gets shitty and dies a slow death. Meanwhile another company rises and picks up the users of the dying company. And then the cycle starts anew.
Or maybe you just meant to say "Which industry went bad, and then went not bad again".
I thought enshitification was the specific process of "platforms" gaining a large market share, then exploiting both the buyers and sellers that use the platform to jack up profits/extract more rent.
Yes, while Mr. Doctorow isn't interested in policing any language, including the term "enshittification", it was originally a process of how platforms are first good, to attract users, then bad, betraying their users for advertisers and/or suppliers, then worse, betraying their advertisers/suppliers for their investors, and ultimately they provide the cheapest/worst service possible to just barely keep users and advertisers/suppliers using the platform, advertisers/suppliers locked in to the user base, and users locked in due to a lack of interoperability or effective monopoly.
It's related to "chokepoint capitalism" and to a lesser extent "technofuedalism".
no, it's about companies creating dependent users, then cutting costs and quality, and jacking up the price
Yeah, companies. But OP used the term to describe an entire industry.